Choose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology described in Table 1 below. Which features does the company implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have. Unique Features of E-Commerce Technology: 1. Ubiquity 2. Global reach 3. Universal standards 4. Information richness 5. Interactivity 6. Information density 7. Personalization/customization 8. Social technology
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