Business model (3 points) Evaluate the business model of Dropbox in terms of its value proposition, key partners, and customer segments. Your text here (3 points) What are the changes in these three aspects over time? Your text here Positioning (3 points) How was Dropbox different from other competitors in the online data storage business regarding positioning and value proposition? List at least three aspects. Your text here (3 points) What are the similarities between the success of Dropbox in the data storage business and the success of Method in the detergent business? List at least three aspects. Your text here Diffusion (3 points) Evaluate Dropbox’s strategies in increasing its adoption for and beyond early adopters. List at least three aspects. Your text here (3 points) Is each of the strategies effective? Why or why not? Your text here Experimentation (2 points) What is Dropbox’s attitude towards the notion that “customer is always right”? Your text here (2 points) Evaluate Dropbox’s approaches to understanding and learning about customer needs. List at least two approaches. Your text here (3 points) How are these approaches similar or different from those used by the co-founders of Rent the Runway? List at least two aspects. Your text here
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